In case you didn’t spot it, Google dropped this cool little tool in the past few days. The webpage asks a series of questions; “are you a business?”, “are you an SEO expert?” before presenting a list of recommendations for ensuring your website is optimised for inclusion in the Google search engine.
For experts and seasoned devs there’s not a tremendous amount to see here. But for those relatively inexperienced with SEO or pulling their hair out over why their site is missing from Google, this is a great resource to work through step by step.
Mind you, even if you reckon yourself a guru, it might be worth a triple check. After all, as per this Moz article, the web is becoming an increasingly massive place, and getting indexed is becoming a less certain outcome for every website.